Basefund Quick Brand Guide

Logo files, color palette, and typography for the Basefund brand.
Download assets for use in presentations, publications, and partner materials.

Logo

Full wordmark and standalone logomark in gradient, dark, and white variants.
Use the gradient version as the default; dark and white for single-color contexts.

Basefund logo gradient
Wordmark — Gradient
SVG
Basefund logo dark
Wordmark — Dark
SVG
Basefund logo white
Wordmark — White
SVG
Basefund logomark gradient
Logomark — Gradient
SVG
Basefund logomark dark
Logomark — Dark
SVG
Basefund logomark white
Logomark — White
SVG

Color Palette

Click a hex code to copy it to your clipboard.

Primary Blue
#145DD0
Secondary Blue
#28A4DD
Blue Green
#00F4E0
Body Black
#2B2B2B
Light Gray
#FAFAFA
White
#FFFFFF

Typography

Two typefaces from Google Fonts.
Inter Tight for headings, Inter for body text and UI.

Headings / Titles
Aa
Inter Tight
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Download from Google Fonts
Body
Aa
Inter
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Download from Google Fonts